One workspace for your deals, contacts, analytics and team chat. Reactive CRM connects 15 modules in real time so nothing slips through the cracks — from first lead to closed deal.
Four linked entities — lead, deal, client and contact — keep every stage of the relationship in context, so nothing slips through the cracks.
A new enquiry lands — a website form, a referral or a cold call.
Website enquiryQualify the lead and open a deal with a value, stage and owner.
CRM rollout · $10kWin the deal and the company becomes a customer.
OOO TechnoPromAdd the people inside — with phone, email and role.
Ivan · IT directorFifteen deeply connected modules replace the patchwork of spreadsheets, chat apps and analytics tools — so your team works faster and sells smarter.
Drag deals through stages on a visual board or a structured table. Always know what to close next.
Six live dashboards — Overview, Team, Marketing, Lead Quality, Forecast and Products — with drill-down into every number.
Channels, threads and typing indicators over WebSocket — with instant notifications, right inside the CRM.
Every email, phone call, activity and deal linked to one customer profile. No more scattered spreadsheets.
Track calls, meetings and tasks, and never miss a deadline with overdue alerts and a shared calendar.
Type or speak to search across every entity instantly. Server-side search-as-you-type with a 300ms debounce.
Model factoring, agency, consortium, leasing, barter and joint ventures with Supplier, Buyer, Factor and more.
A full catalog with multi-currency pricing, revenue-by-product analytics and units-sold tracking.
Every module ships with the platform — no add-ons, no per-module pricing. They share one dataset in real time, so a deal, a message and a dashboard always tell the same story.
Team directory with roles and granular permissions.
Capture and qualify every new enquiry.
Full company profiles with custom fields.
People, phones, emails and roles in one place.
Pipeline and kanban for every opportunity.
Calls, meetings and tasks with overdue alerts.
Log and track correspondence per client.
Every number in a unified directory.
Catalog with multi-currency pricing.
Shared schedule across the whole team.
Six live analytics dashboards with drill-down.
Real-time team chat over WebSocket.
Dictionaries, currency, columns and UI.
Your account and personal preferences.
Billing and plan management.
Not every sale is "we sell to a customer." Reactive CRM models every side of a deal — supplier, buyer, factor, agent and more — with its own role, amount, stage and status.
Each party gets a configurable role — Supplier, Buyer, Factor, Agent, Guarantor, Partner, Subcontractor, Co-investor and more — so you see the full picture and your true net profit, without confusing third-party turnover with your own revenue.
Tag every lead Hot, Warm, Cool or Cold so reps always chase the most promising opportunities first.
Color-coded badges flag overdue tasks before they slip — from a gentle green to a critical red.
Impersonate any user to see their exact view, then tune dictionaries, currency and columns from Settings.
Assign tasks to teammates right from a client record: who assigned it, to whom, and by when. Task types and statuses are your own dictionaries, and the field layout for each type is built in the Task Form Builder — the same idea as the deal form builder.
Custom forms and hierarchical access are built in, so the CRM adapts to how your team actually works.
Drag-and-drop constructor for custom forms per deal-party role on a 12-column grid — collected in each client's Custom fields tab.
Managers see their own records plus every subordinate's down the org tree, with granular roles — owner, developer, editor and reader — per department.
One search bar across all fifteen modules. Type with server-side search-as-you-type, or tap the mic and speak naturally — results stream in as you go, no separate search page required.
Six purpose-built dashboards answer the questions that actually matter — revenue, pipeline, team efficiency, marketing ROI, lead quality and product performance.
Stop switching between the CRM and a chat app. Channels, threads and direct messages run over WebSocket — so status, deals and conversations stay in sync in real time.
Add capabilities from Settings without touching code. Plugins keep their settings in your browser and apply instantly.
Auto-fill company name, address and tax ID as you type a client — powered by DaData.
Voice control for global search — Web Speech API with an OpenAI-compatible Whisper fallback.
Every touchpoint lands on the same client profile, so no conversation is ever lost.
Log every message against the right client and track the thread.
One unified directory with masked input and click-to-call.
A shared schedule with overdue and upcoming activity alerts.
REST for data, WebSocket for real time — with the same auth, roles and permissions everywhere.
Everything you see in the UI is available over a REST API with server-side pagination, filtering and sorting. Real-time messaging runs over a WebSocket with automatic reconnect and optimistic updates.
Reactive CRM
// REST — paged list with filter & sort
GET /api/deals/paged?page=0&size=25&name=acme&sort=createdAt,desc
// WebSocket — real-time messaging
ws://app.reactivecrm.io/ws
→ { "type": "message.new",
"threadId": "t_8f2",
"text": "Deal closed 🎉" }No migration drama. Import your data, invite your team and start closing — the same day.
Bring your existing leads, clients and deals with one import. Every module wires together automatically.
Add roles and permissions, then let reps pick up their pipeline and dashboards instantly.
Watch the funnel, message in context and use forecasts to hit every target.
From fast-growing startups to enterprise sales floors — here's what they say.
"We replaced four tools with Reactive CRM. The multi-party deal model alone saved us — factoring and consortium deals finally make sense in one pipeline."
"Real-time messaging inside the CRM changed how our reps work. Deals, chats and forecasts are always in sync — no more context switching."
"The analytics dashboards give us a board-ready view every morning. Conversion went from 19% to 27% in two quarters."
Enterprise-grade safeguards come standard — never as an upsell.
TLS on every request and every real-time message.
Owner, developer, editor and reader — scoped per department.
Managers see their own records plus every subordinate's down the tree.
Single sign-on and dedicated reviews on Enterprise plans.
Try every feature free for one month, then continue for 3.5$ per user each month. No hidden fees, cancel anytime. Whatever your budget, you can always export your data to Excel or CSV.
Explore the complete CRM with your team.
For growing sales teams.
For large organisations.
Move the sliders to estimate the time and revenue your team can reclaim each year.
Estimates only — your numbers will vary with team size, deal value and process maturity.
Everything you need to know before getting started.
Most teams are fully live the same day. Import your leads, clients and deals, invite your team, and the modules wire themselves together automatically.
Yes. Export your data to CSV and import it in one step. Our onboarding team is available on Pro and Enterprise plans to help with larger migrations.
All traffic is encrypted, access is controlled with granular roles and permissions, and Enterprise plans include SSO plus security review.
Absolutely. Reactive CRM natively models factoring, agency, consortium, leasing, barter and joint ventures with Supplier, Buyer, Factor, Agent and Guarantor roles.
Yes — every feature is unlocked free for one month. After the trial, the Pro plan costs 3.5$ per user each month. No credit card is required to start.
Always. Your leads, clients, deals and analytics can be exported to Excel or CSV in one click, whatever your plan — no lock-in, ever.
English, हिन्दी, Русский, Español, Français, Deutsch, Қазақша, 简体中文, 日本語 and 한국어 — with more on the way.
A REST API and WebSocket for custom builds, plus CSV/Excel import-export, DaData enrichment, Telegram and voice input. See the API & integrations section for details.
Reactive CRM is a responsive web app — open it in any modern browser on desktop, tablet or phone and your workspace follows you.
The Pro plan is 3.5$ per user each month. You only pay for active seats, can add or remove users anytime, and can cancel in one click.
Join the teams closing faster with Reactive CRM. Start free — no credit card required.
